The Louisiana Department of Agriculture and Forestry developed the Louisiana Grown. Real. Fresh. logo program to identify and promote Louisiana agricultural specialty crops and the value-added food products of such crops grown, harvested, and processed in Louisiana. The Louisiana Grown. Real. Fresh. logo program’s goal is to provide Louisiana farms the ability to connect with the consumer and have their product recognized as a local product through statewide branding and promotion efforts that encourage consumers to buy fresh local products within the state of Louisiana.
The Louisiana Grown. Real. Fresh. logo is designed to create consumer awareness and increased consumption of Louisiana specialty crops. The logo may be used on containers, packages, and/or labels that hold or contain 100% Louisiana grown products; on promotional items such as T-shirts, bumper stickers, bags, and aprons; and in ads and other promotional materials.
Crops considered specialty crops include fruits and tree nuts, vegetables, culinary herbs and spices, and medicinal plants as well as nursery, floriculture, and horticulture crops. For a complete list of eligible crops visit the United States Department of Agriculture – Agricultural Marketing Service website.
WHO CAN APPLY
The Louisiana Grown. Real. Fresh. logo will be licensed free of charge to any farmer or producer that applies for authorization to use the logo and has been deemed eligible by the Louisiana Department of Agriculture and Forestry. Wholesalers and retailers selling qualified Louisiana grown specialty crop products can also apply for use of the logo for advertising and promotional purposes. The logo is trademarked to protect against its misuse by unscrupulous marketers.
HOW TO APPLY
A person may become licensed to use the Louisiana Grown. Real. Fresh. logo by making a written application to the Louisiana Department of Agriculture and Forestry, showing that the person meets all requirements, signing the license agreement, and agreeing to abide by the agreement and rules and regulations governing the Louisiana Grown. Real. Fresh. program.
In order to qualify to be licensed the person must grow, harvest, and process the product in Louisiana. Value-added products must consist of specialty crops that are 100% grown and harvested in Louisiana.
No person licensed to use the Louisiana Grown. Real. Fresh. logo shall sell, assign, or transfer the use of the logo to any other person without the specific written permission of the Louisiana Department of Agriculture and Forestry. No person shall use the Louisiana Grown. Real. Fresh. logo for any purpose unless that person is authorized in writing by the Louisiana Department of Agriculture and Forestry to do so or unless that person is licensed to use the logo.
The Louisiana Department of Agriculture and Forestry or its authorized representative shall have the right to enforce the proper use of the Louisiana Grown. Real. Fresh. logo through the right of inspection, the issuance of stop orders, and the taking of legal action. The privilege to participate in the Louisiana Grown. Real. Fresh. logo program can be revoked at any time should abuse of the logo be determined by the Commissioner of Agriculture and Forestry or his representative.
THE BENEFITS OF MEMBERSHIP
In addition to gaining licensure to use the Louisiana Grown. Real. Fresh. logo, qualified program members will benefit from inclusion in/on promotional activities, promotional materials, advertising, and the LouisianaGrown.com website, designed to promote the brand and gain consumer and retail awareness of your business and your product(s).
In order to support the growth of Louisiana specialty crop industries, this project will develop and conduct marketing and promotion efforts to increase member market share. With a statewide brand farmers can capitalize on name recognition and consumer awareness of their local product(s).
Louisiana Department of Agriculture and Forestry
47076 N. Morrison Blvd.
Hammond, LA 70401